About Us
OUR STORY
Khajoor Studio explores contemporary Indian folklore through clothing, bringing together hand block printing, knitwear and thoughtful craftsmanship in pieces designed to be worn, lived in and loved.
Designed in Jaipur and handcrafted alongside skilled artisans across India, our collections reinterpret familiar colours, landscapes, rituals and memories through textiles. Each garment is an expression of contemporary India, where craft becomes part of everyday life.
Our name, Khajoor, comes from the date fruit, whose quiet sweetness has long been cherished across cultures. That sweetness became more than our name - it became a feeling we wanted to build a brand around. Through thoughtful design, meaningful craftsmanship and an enduring appreciation for handmade traditions, we hope every Khajoor piece carries a small sense of warmth, joy and everyday delight.
Every hand block print, knitted texture and handcrafted detail reflects the rhythm of slow making and the people behind its creation. Working closely with artisans, we celebrate India’s remarkable textile traditions through a contemporary lens, creating clothing that feels artistic, effortless and deeply personal.
At Khajoor Studio, we tell stories of contemporary India through textiles; crafting pieces that honour where they come from while becoming part of everyday life, wherever they are worn.
OUR FOUNDER
Khajoor Studio was founded by Muskan Soni, whose creative perspective has been shaped by the colours, crafts and cultural landscape of Jaipur.
Raised in Rajasthan, she grew up surrounded by hand block printing, painted facades, bustling bazaars and the quiet rhythm of artisans at work. Her lifelong love for painting continues to shape the way she approaches colour, composition and storytelling, qualities that remain at the heart of every Khajoor collection.
She studied Knitwear Design at the National Institute of Fashion Technology (NIFT), New Delhi, before pursuing Creative Management at the Indian Institute of Management Ahmedabad (IIM Ahmedabad). Working closely with artisans and craft communities across India deepened her belief that tradition is most meaningful when it continues to evolve.
In 2022, she founded Khajoor Studio to explore contemporary Indian folklore through clothing ~ bringing together hand block printing, knitwear and thoughtful craftsmanship in pieces designed for modern life.
OUR VALUES
Artisanal
Clothing at Khajoor Studio is made by artisans throughout India, following the guiding principles of sustainable and responsible production, and using traditional craft techniques to achieve a skilful quality. When you buy from us, you are directly contributing to the livelihood of all the people who are part of our production circle.
Ethically Sourced
From local Indian wool and cotton farmers and artisans - to you. An important aspect of our brand is sourcing local providers and supporting the local textile industry. And our everlasting goal is to empower female artisans while creating a positive impact for them and their communities. We only use natural or conscious fabrics & materials like recycled cotton, local wool, cotton, Bemberg, Tencel, etc., sourced from certified suppliers in India.
Conscious
One of our core values includes being considerate of the environment we live in. From using indigenous & natural raw materials to azo-free dyeing, we try our best to use sustainable raw materials, processes and alternatives that live in harmony with nature. From nature, for you.
"There is no beauty in the finest cloth if it makes hunger and unhappiness"
- Mahatma Gandhi